Some of our customers
Some of our customers
For over three decades, Insights has transformed the working lives of more than ten million people worldwide. Now, for the first time, we're bringing the power of our personality intelligence model to software developers through the Insights Discovery API.
Built on Carl Jung's analytical psychology, our API helps organisations gain a deeper understanding of their people, empowering employees to perform at their best in today's workplace.

Our API delivers in-depth personality data that transforms workplace interactions:
Help employees communicate in ways that resonate with their colleagues. Access effective communication strategies for each personality type to transform workplace interactions and build stronger relationships.
Make your organisational data more human. Discover the personality makeup of your leadership team, identify approaches that will best reach your workforce, and analyse engagement patterns across different personality types.
Empower users to understand their strengths and growth areas with actionable development pathways. Create meaningful conversations between managers and team members based on objective personality data that fosters self-awareness and purposeful growth.
Boost workplace performance by helping employees understand their natural working preferences and how to adapt to every situation. Enable managers to provide personalised coaching based on individual preferences and motivations.
Comprehensive developer documentation, access to a trial sandbox environment, and onboarding support make it easy to build personality intelligence into your applications.
Partner with us to create market-defining applications that create self-awareness at scale and help improve employee retention, productivity and engagement.
Before you start coding, discover why behavioural intelligence is the future of workplace apps. Read our guide to Human Centred Code:

— Strategy & Planning Director, Expedia Group
Easily connect the API to your existing HR systems, learning platforms, or collaboration tools by choosing the integration pattern that best fits your technology stack and workflows, ensuring seamless data exchange and minimal disruption to your current processes.
Tell us about your organisation and goals. One of our team will be in touch to explore how Insights Discovery API could support your people.
Global headquarters
Terra Nova, 3 Explorer Road
Dundee, Scotland, DD2 1EG
Telephone +44 (0)1382 908050
USA headquarters
8611 N. Mopac Expressway, Suite 450
Austin, TX 78759, USA
Telephone +1 512 371 9200